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GIFFGAFF

 

THE BIG SWIM:

 

WE'RE DELIGHTED TO ANNOUNCE OUR LATEST WORK

FOR giffgaff, THE MOBILE NETWORK THAT DOES THINGS

DIFFERENTLY. THEY HAVE NO CONTRACTS TO SNAG YOU

AND ARE NOT AFRAID TO TALK ABOUT IT.

WE SET ABOUT CREATING SOME WORK BASED AROUND

THE BRIEF OF FREEDOM.

 

ONE OF OUR FOUNDING PRINCIPLES IS ALL

ABOUT BREAKING RULES,

THE RULES BROKEN ARE TO TALK FREELY ABOUT

PEOPLE LEAVING, AND TO DEFY THE LAWS OF GRAVITY.

WE LIKE TO THINK THAT THE RESULTING FILM

PLANTS A LITTLE FLAG ON THE MOON FOR OUR PHILOSOPHY.

 

WRITTEN AND DIRECTED BY WHO WOT WHY,

PRODUCED THROUGH DARK ENERGY FILMS.

 

MORE 30-S AND 10-S TO FOLLOW SHORTLY.

 
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  FAMOUS SELLS

 

WE HAVE THE

RESULTS

TO PROVE IT.

 
 
 
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OUR WORK

 

JAZZ HANDS DON'T BUILD BRANDS.

FAMOUS IDEAS DO.

WE DON'T DO JARGON. 

WE DON'T DO SCHMOOZE. 

HERE'S WHAT WE DO DO.

 
 
 
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HONDA

 

FAMOUS IDEAS HAPPEN WHEN

YOU FIND A COMPLETELY

NEW WAY TO TALK ABOUT THINGS. 

WE COINED THE PHRASE

‘WARM ENGINEERING’ AND PEOPLE

ENGAGED IN A SUBJECT

THAT, UNTIL THEN, HAD FELT

COLD AND UNTOUCHABLE. 

HONDA SALES IN THE UK GREW 20%.

 
 
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PADDY POWER

 

FAMOUS IDEAS COME FROM

A STRONG PLATFORM AND A CLIENT

WHO IS PREPARED TO BREAK

RULES. PADDY’S KNUCKLES GOT

RAPPED REPEATEDLY, BUT WHO CARES

WHEN YOU’RE SPENDING SIX TIMES

LESS THAN YOUR COMPETITORS

FOR THE SAME EXPOSURE? 

 
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ADIDAS

 

FAMOUS IDEAS WORK IN ANY MEDIA. 

THIS PROJECT GENERATED

RECORD-BREAKING FREE MEDIA

AROUND THE WORLD. 

IT CULMINATED IN AN INTERNATIONAL

EXHIBITION, AN AUCTION

AT CHRISTIE'S AND MADE ITS

WAY INTO THE NEW YORK MUSEUM

OF MODERN ART. IMPOSSIBLE?

 
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BMW

 

FAMOUS IDEAS HAPPEN WHEN

YOU DO SOMETHING

RELEVANT, PLAYFUL AND SIMPLE. 

BIKE RIDERS BECAME REAL

STREET ARTISTS, THE BRAND

RECEIVED OUTSTANDING

SALES AND A GREAT COMPANY

SHED ITS STERN VENEER.

 
 
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STÜSSY

 

FAMOUS IDEAS BREAK NEW GROUND.

DESPITE FLOUTING ITS OWN

STRICT RULES, FACEBOOK ALLOWED

THIS PROJECT TO GO LIVE.

WITH NOTHING LIKE IT ON SOCIAL

MEDIA, THEY WANTED

TO GAUGE THE REACTION. 

AND STÜSSY GOT A TON OF FREE

MEDIA FOR A ZERO SPEND.

 
 
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DIESEL

 

FAMOUS IDEAS ARE PROVOCATIVE. 

WE TOLD AN AUDIENCE WHO

THINK THEY ARE INVINCIBLE

EXACTLY WHEN THEY WOULD DIE. 

THE AVERAGE ENGAGEMENT

TIME WAS 6-8 MINUTES,

GIVING DIESEL PLENTY OF TIME

TO SHOWCASE THEIR WEARS.

 
 
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LURPAK

 

FAMOUS IDEAS COME FROM BEING

CULTURALLY RELEVANT.

WE PERSUADED LURPAK TO STOP

TALKING ABOUT BUTTER AND

START TALKING ABOUT FOOD. 

THEY BECAME NUMBER ONE IN THEIR

CATEGORY FOR THE FIRST TIME

IN 110 YEARS, A POSITION THEY

STILL HOLD TODAY.

 
 
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XBOX

 

FAMOUS WORK HAPPENS WHEN YOU

TALK TO YOUR AUDIENCE RATHER

THAN ADVERTISE TO THEM.

WE PUT A ONE SECOND GLITCH

IN OUR 30 SECOND TV AD

WITHOUT TELLING A SOUL.

THE RESULTING TREASURE HUNT

HOOKED AN AUDIENCE WHO REFUSE

TO BE MARKETED TO.

 
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SKY BET

 

 

WITH MOURINHO, GUARDIOLA, THE HAPPY MONDAYS

AND THE ENTIRE SKY SPORT SOCCER SATURDAY TEAM

ON BOARD, THIS SEASON IS GOING TO GO

GANGBUSTERS FOR #MINDGAMES.

WE'RE DELIGHTED TO ANNOUNCE THE

£2M LAUNCH OF OUR FIRST MULTI-MEDIA CAMPAIGN.

 

IT'S TIME TO TWIST SOME MELONS.

 

 

Sky Bet

Brand Manager

Ross SewleY

 

"HAVING DIRECT ACCESS WITH THREE OF LONDON'S

MOST RECOGNISED ECDS,

WITHOUT STANDARD INDUSTRY RED TAPE

IS HIGHLY UNUSUAL AND THEIR COLLABORATIVE

APPROACH HAS PROVEN TO BE

ULTIMATELY REWARDING IN THE WORK.

 

WHO WOT WHY

ARE THE ANTI AGENCY"

 

 

 

 

 
 
 
 
 

CRM:

 

MAILERS WENT OUT TO

THE SKY BET DATA BASE OF

CUSTOMERS DRIVING SIGN UP.

HERE'S JUST A FEW.

 
 

SOCIAL:

 

A WHOLE HOST OF SOCIAL CONTENT

WAS PRODUCED.

EIGHT ONE MINUTE GETTING PEOPLE FIRED UP

ABOUT THE SUBJECT OF 'MIND GAMES'

AND A WHOLE LOAD OF MEMES

ENCOURAGING BANTER ON FACEBOOK.

SPECIAL THANKS TO MICHAEL AFFLECK, ROSS SEWLEY

AND THE SKY BET TEAM FOR GIVING

WHO WOT WHY OUR FIRST OPPORTUNITY.

AND TO THE SKY SPORT SOCCER SATURDAY

GUYS FOR BEING SO UP FOR IT.

 
 
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BIGGER THAN FABRIC

 

WHO:

 

NATHALIE WAINWRIGHT WHOSE BROTHER

TRAGICALLY LOST HIS LIFE AFTER TAKING

ECTASY IN 1997, WAS APPALLED AT

THE PROSPECT OF FABRIC CLOSING

AND CAME TO US HOPING

TO DO SOMETHING ABOUT IT.

 

WOT:

 

'BIGGER THAN FABRIC' IS A DOCUMENTARY

EXPLORING THE IMPORTANCE OF LONDON'S

DECLINING CLUB SCENE, FEATURING IRVINE WELSH,

BILL BREWESTER AND A HOST OF EXPERTS

FROM HARM REDUCTION TO CLUB PROMOTION. 

 

WHY:

 

WHO WOT WHY BELIEVE CLUB CULTURE

NEEDS TO BE RESPECTED BY THE ESTABLISHMENT

AND SUPPORTED AS ONE OF LONDON'S

GREATEST CREATIVE EXPORTS.

 

A HUGE THANK YOU TO...Director Wayne Holloway:

Editor Spenser Ferszt at Marshall Street Editors.

Absolute post production. And Wave for sound design.

 
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BREAK ONE RULE

 

99% OF WORK OUT THERE IS WALLPAPER. 

THE 1% THAT GENERATES FAME

DOES THINGS DIFFERENTLY.

IT COULD BE ANYTHING: 

THE MEDIUM, THE TONE, THE MESSAGE.

WHATEVER IT IS, YOU HAVE

TO BE PREPARED TO BREAK AT

LEAST ONE RULE.

 

 

 
 
 
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WHO? WOT? WHY?

 

WOT'S YOUR WHY?

THE ‘WHO’ AND THE ‘WOT’ ARE EASY. 

THE ‘WHY’ IS THE KEY TO

FAMOUS WORK. ONCE WE’VE HELPED

YOU UNCOVER THAT, WE CAN

START HAVING SOME FUN.

 
 
 
 
 
 

 

WHO WOT WHY: FOUNDED BY

BEN WALKER+SEAN THOMPSON+MATT GOODEN, 

THREE ECDS WHO HAVE SPENT THEIR

CAREERS CHANGING THE FORTUNES OF

COMPANIES WITH FAMOUS IDEAS. 

WE'RE FRIENDS WITH SOME OF THE

MOST INSPIRING PEOPLE IN THE BUSINESS

AND CAN CHERRY PICK A BESPOKE

TEAM FOR ANY PROJECT.

 

-Photography by matt holyoak.

 

WHO WOT WHY

TRUSTED PARTNERS

 

BLESS

‘Design should be as simple as possible,

but no simpler’. 

Matt ( Einstein ) Gooden.


BLESS ARE DESIGN DUO DAN BROAD AND MARY LAM.

THEY CREATE UNIQUE, SIMPLE AND

PLAYFUL DESIGN FOR EVERY

BRAND THEY WORK ON,

SPECIALISING IN BRAND IDENTITY, PRINT,

ART DIRECTION AND ILLUSTRATION.

 

BLESSDESIGN.COM

 
 

LONDON STRATEGY UNIT

 

MATT BOFFEY IS A PREMIER LEAGUE STRATEGIST

WHO HAS BEEN INVOLVED IN SOME OF

THE MOST FAMOUS WORK WE'VE EVER MADE.

WE'RE GLAD TO HAVE THE

LONDON STRATEGY UNIT RIGHT AROUND

THE CORNER WHENEVER WE NEED EXTRA

STRATEGIC BRAINPOWER.

 

LONDONSTRATEGYUNIT.COM