Who ↘
giffgaff
Wot ↘
Free to stay. Free to go.
Why ↘
giffgaff is the contract free mobile network, which means people can leave whenever they want. We decided that the idea of leaving a company is the ultimate freedom and created an epic icon.
‘Free to go. Free to stay.’ became YouTube’s Top 4 film of the year, and along with digital, audio and social the brand saw revenues grow by 16% yoy, all while being outspent by the network giants by five times.
©Who Wot Why 2024
Who Wot Why
72-73 Margaret Street
London, W1W 8ST