Who ↘
The Tofoo Co.
Wot ↘
Like Nothing Else
Why ↘
Tofoo. It’s not fake anything. It’s glorious and wonderful in its own right. It’s time to celebrate Tofoo in all its glory because it really is like nothing else.
Tofoo IS not like other plantbased products, it’s not even like other tofu. The Tofoo Co makes organic tofu from a traditional Japanese recipe. The brand currently has a 53% share of the tofu market, and with consumers increasingly turning to a healthier, plant-based diet, tofu has surged in popularity. It’s proud to be itself, a real, natural ingredient that tastes great. The commercial has the look and feel of a fashion film and was directed by Jade Ang Jackman from Black Dog Films.
©Who Wot Why 2021
Who Wot Why
72-73 Margaret Street
London, W1W 8ST