Who ↘
Spotify
Wot ↘
Listen Like You Used To
Why ↘
Spotify is for the likes of Stormzy and Billie Eilish, isn’t it? We wanted Gen Z on board. Knowing that musical tastes don’t change, we spoke through the likes of The Clash and UB40 instead and we invited a new audience to Listen Like They Used To.
The U.K. wide multi-media campaign reached 65% of the target market, boosted consideration by 5% and grew the audience by 10%, finally getting Gen Z on Spotify.
©Who Wot Why 2021
Who Wot Why
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