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OUR WORK

 

JAZZ HANDS DON'T BUILD BRANDS.

FAMOUS IDEAS DO.

WE DON'T DO JARGON. 

WE DON'T DO SCHMOOZE. 

HERE'S WHAT WE DO DO.

 
 
 
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GIFFGAFF

 

THE BIG SWIM

 

GIFFGAFF IS A BRAND BUILT AROUND FREEDOM.

BUT FREEDOM IS A TIRED ADVERTISING MESSAGE.

 

WE BROKE THE RULES BY REMINDING

CONSUMERS THAT HAVING NO CONTRACT

MEANS THEY ARE FREE TO LEAVE AND

EXPLORE WHENEVER THEY WANT.

 

SINCE THE CAMPAIGN BROKE,

CONSIDERATION HAS KEPT SKY HIGH.

 

PLANNED, WRITTEN AND DIRECTED BY WHO WOT WHY.

 

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HABITO

 

MACHINES SORT, HUMANS TALK

 

HABITO, IS AN ONLINE MORTGAGE BROKER.

IT'S A TIRED, UTILITARIAN WORLD.

 

WE BROKE THE RULES BY CREATING

THE WORLD'S FIRST CODED TVC.

THEREBY DEMONSTRATING THE FULL

POWER OF MAN AND MACHINE

WORKING BRILLIANTLY TOGETHER.

 

THE RESULTING 'ALGORITHM' FILM IS

VISUALISED AND DIRECTED BY

NICOLAS MÉNARD AT NEXUS STUDIOS.

 

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LILY'S KITCHEN

 

IT'S NOT LOOPY, IT'S LOVE

 

LILY'S KITCHEN IS NO ORDINARY PET FOOD COMPANY.

THIS IS NO ORDINARY PET FOOD CAMPAIGN.

 

WE BROKE SO MANY RULES,

THE BIGGEST ONE BEING TO

REASSURE LOVING PET OWNERS

THAT THE AFFECTION THEY

SHOW FOR THEIR PETS ISN'T MAD.

 

THAT AND SHOWING SOMEONE ON THE LOO.

 

PHOTOS BY STEVE HOSKINS.

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SKY BET

 

 

WE BROKE ONE RULE BY SHOWING

THAT FOOTBALL ISN'T WON ON THE PITCH,

IT'S WON IN THE MIND.

 

THE CULTURAL INSIGHT DELIVERED FAME

WITH A 50% UPLIFT IN

PLAYERS OF THE ONLINE GAME.

 

NOW SKY BET IS OUR FIRST

RETAINED CLIENT.

 

PLANNED, WRITTEN AND DIRECTED BY

WHO WOT WHY.

 

 
 
 

Sky Bet Brand Manager

Ross SewleY

 

"HAVING DIRECT ACCESS WITH THREE OF LONDON'S

MOST RECOGNISED ECDS,

WITHOUT STANDARD INDUSTRY RED TAPE

IS HIGHLY UNUSUAL AND THEIR COLLABORATIVE

APPROACH HAS PROVEN TO BE

ULTIMATELY REWARDING IN THE WORK.

WHO WOT WHY ARE THE ANTI AGENCY"

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HONDA

 

WE COINED THE PHRASE 'WARM ENGINEERING'

AND INSTANTLY BROKE ONE RULE.

BEFORE THAT, CAR ADVERTISING

WAS COLD AND TEUTONIC.

 

BUT WE BELIEVED ENGINEERING

IS AN INTERESTING

STORY IF TOLD IN A HUMAN WAY.

 

WE CREATED WARM, HUMAN IDEAS WITH 

THE POWER TO SURPRISE EVERY TIME.

 

THE RESULTING FAME

SAW HONDA'S SALES GROW 20%.

 

 
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LURPAK

 

WE BROKE THE RULES BY USING OUR

ADVERTISING TO TALK ABOUT FOOD,

RATHER THAN BUTTER

 

WE CREATED OUR OWN VISUAL LANGUAGE

BY WORKING WITH DIRECTORS

WHO HAD NEVER SHOT FOOD. 

IT HELPED US TO AVOID THE 

MYRIAD CLICHES IN THE CATEGORY.

 

LURPAK BECAME NO. 1 IN THE

BSM MARKET FOR THE FIRST TIME

IN THEIR 110 YEAR HISTORY. 

 

 

 
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PADDY POWER

 

PADDY POWER UNDERSTANDS THE POWER OF PR.

WE BROKE EVERY RULE IN THE BOOK

TO GENERATE FAME AND OCCASIONALLY

GOT A SLAP ON THE WRIST FROM

THE AUTHORITIES.

 

BUT THE WORK ALWAYS LADDERED UP

TO OUR BIG PLATFORM IDEA "WE HEAR YOU".

 

AND DURING OUR TENDER PADDY POWER

SPENT SIX TIMES LESS THAN WILLIAM HILL

FOR THE SAME SHARE OF VOICE.

 
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ADIDAS

 

THE ‘IMPOSSIBLE IS NOTHING’

CAMPAIGN BROKE ONE RULE

BY USING SPORT ASSETS IN A

COMPLETELY NEW WAY.

 

SHOWING ATHLETES FOR THE

FIRST TIME AS HUMAN BEINGS

RATHER THAN SUPERSTARS.

 

GLOBAL FAME CAME WHEN IT

REACHED OVER 90 MILLION PEOPLE

AND BROKE THE ALL-TIME RECORD

FOR THE BRAND’S FREE MEDIA.

 

THE SHARE PRICE ROSE BY 20% TOO.

 

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STÜSSY

 

FAMOUS IDEAS BREAK NEW GROUND.

DESPITE FLOUTING ITS OWN

STRICT RULES, FACEBOOK ALLOWED

THIS PROJECT TO GO LIVE.

WITH NOTHING LIKE IT ON SOCIAL

MEDIA, THEY WANTED

TO GAUGE THE REACTION. 

AND STÜSSY GOT A TON OF FREE

MEDIA FOR A ZERO SPEND.

 

 
 
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XBOX

 

FAMOUS WORK HAPPENS WHEN YOU

TALK TO YOUR AUDIENCE RATHER

THAN ADVERTISE TO THEM.

WE PUT A ONE SECOND GLITCH

IN OUR 30 SECOND TV AD

WITHOUT TELLING A SOUL.

THE RESULTING TREASURE HUNT

HOOKED AN AUDIENCE WHO REFUSE

TO BE MARKETED TO.

 

 
 
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BMW

 

FAMOUS IDEAS HAPPEN WHEN

YOU DO SOMETHING

RELEVANT, PLAYFUL AND SIMPLE. 

BIKE RIDERS BECAME REAL

STREET ARTISTS, THE BRAND

RECEIVED OUTSTANDING

SALES AND A GREAT COMPANY

SHED ITS STERN VENEER.

 

 
 
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DIESEL

 

FAMOUS IDEAS ARE PROVOCATIVE. 

WE TOLD AN AUDIENCE WHO

THINK THEY ARE INVINCIBLE

EXACTLY WHEN THEY WOULD DIE. 

THE AVERAGE ENGAGEMENT

TIME WAS 6-8 MINUTES,

GIVING DIESEL PLENTY OF TIME

TO SHOWCASE THEIR WEARS.

 
 
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BIGGER THAN FABRIC

 

WHO:

 

NATHALIE WAINWRIGHT WHOSE BROTHER

TRAGICALLY LOST HIS LIFE AFTER TAKING

ECTASY IN 1997, WAS APPALLED AT

THE PROSPECT OF FABRIC CLOSING

AND CAME TO US HOPING

TO DO SOMETHING ABOUT IT.

 

WOT:

 

'BIGGER THAN FABRIC' IS A DOCUMENTARY

EXPLORING THE IMPORTANCE OF LONDON'S

DECLINING CLUB SCENE, FEATURING IRVINE WELSH,

BILL BREWESTER AND A HOST OF EXPERTS

FROM HARM REDUCTION TO CLUB PROMOTION. 

 

WHY:

 

WHO WOT WHY BELIEVE CLUB CULTURE

NEEDS TO BE RESPECTED BY THE ESTABLISHMENT

AND SUPPORTED AS ONE OF LONDON'S

GREATEST CREATIVE EXPORTS.

 

 

A HUGE THANK YOU TO...

Director Wayne Holloway

Editor Spenser Ferszt at Marshall Street Editors.

Absolute post production.

And Wave for sound design.