finding your purpose,
your 'why',
is the most valuable thing
you can identify as a brand.

ONCE YOUR WHY IS CLEAR IT CAN
INFORM EVERY DECISION YOU MAKE.

FROM THE MARKETING STRATEGY,
TONE OF VOICE,
PRODUCT DEVELOPMENT,
TO WHO YOU HIRE.

 
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BREAK ONE RULE


99% OF WORK OUT THERE
IS WALLPAPER.
THE 1% THAT GENERATES FAME
DOES THINGS DIFFERENTLY.

IT COULD BE ANYTHING.
THE MEDIUM,THE TONE, THE MESSAGE.

IF YOU WANT FAME.
YOU HAVE TO BE PREPARED
TO BREAK ONE RULE.
 

 
 
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