THE GYM

SO I CAN

Why do people go to The Gym?
We found out why.

”So I can” presents real
people’s motivations from
”vex my ex” to “live to hundred” to
”see my willy”.

We broke the rules by showcasing
all shapes and sizes, rather than
Gym Bunnies. And we
used humour instead of the
category’s macho worthiness.

“Debut work from Who Wot Why..” - Campaign

“Who Wot Why champions diverse reasons..” - LBB Online