listen like you used to
35 to 45 year olds don’t listen like they used to.
They’re more likely to be smashing avocados than listening to Smashing Pumpkins.
Spotify wanted us to help change this.
We tapped into music nostalgia with a reminder that although your life might have changed, your music taste probably hasn't.
The campaign launched with prominent OOH around the UK, with supporting pre-roll, digital and social.