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SIMPLE QUESTION
How do you get Gen X-ers stuck-in-their-listening-ways to swap to Spotify?
BRILLIANT ANSWER
LISTEN LIKE YOU USED TO uses the songs the audience loves to make a genuine emotional connection to a platform they didn’t think was for them.
RESULT
Boosted consideration by 5%.
Added 38,000 monthly users.
D&AD pencils for best OOH.
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