SKY SPORTS

FANTASY FOOTBALL

Sky Sports Fantasy Football is an online game,
where you are the manager.

The resulting work was built
around the cultural insight of
'mind games",
that are used by Premier League
managers like Mourinho.

We broke the rules by showing
that football isn't won on the pitch,
it's won in the mind.

This thinking delivered huge cut through
and brought a 50% uplift in
players of the online game.

 
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