Who ↘
Sky Bet
Wot ↘
Built for ease.
Why ↘
Sky Bet believes nothing should get in the way of your enjoyment of sport. In a brand play designed to drive consideration, we featured National treasure Roy Keane overcoming various obstacles as he makes his way to the game. The film plays into Roy’s persona with real charm. There are plenty of easter eggs for the true football fan to hunt down and a host of cameo performances to enjoy.
©Who Wot Why 2021
Who Wot Why
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