The most successful brands have a
strong sense of why they exist.
Sky Bet makes betting better.
It's because betting,
when it's done right,
enhances our enjoyment of sport.
This thinking has helped take Sky Bet
out of the small complicated,
shouty world of betting and into
the big beautiful world of sport.
And it's also going to turn us into
the No.1 betting brand by 2020.
That's a safe bet.
Sky Bet claimed an industry first.
By creating an ad dedicated
to responsible gambling.
Move over bland horse racing ads,
Sky Bet coming through.
Hosted by the imitable Jim McGrath,
the idea pumps new blood
into the category and shows
that racing truly does
get the heart racing.
Sporting citizens of the world!
Sky Bet wants you to
Go Global this World Cup.
So, we thought making Jeff
Go Global too seemed like a
sehr gut idea.
A British bookmaker ad,
hosted by a British football pundit,
speaking seven languages?
Sounds like a rule broken.