SKY BET

 

 

WITH MOURINHO, GUARDIOLA, THE HAPPY MONDAYS

AND THE ENTIRE SKY SPORT SOCCER SATURDAY TEAM

ON BOARD, THIS SEASON IS GOING TO GO

GANGBUSTERS FOR #MINDGAMES.

WE'RE DELIGHTED TO ANNOUNCE THE

£2M LAUNCH OF OUR FIRST MULTI-MEDIA CAMPAIGN.

 

IT'S TIME TO TWIST SOME MELONS.

 

 

Sky Bet

Brand Manager

Ross SewleY

 

"HAVING DIRECT ACCESS WITH THREE OF LONDON'S

MOST RECOGNISED ECDS,

WITHOUT STANDARD INDUSTRY RED TAPE

IS HIGHLY UNUSUAL AND THEIR COLLABORATIVE

APPROACH HAS PROVEN TO BE

ULTIMATELY REWARDING IN THE WORK.

 

WHO WOT WHY

ARE THE ANTI AGENCY"

 

 

 

 

 
 
 
 
 

CRM:

 

MAILERS WENT OUT TO

THE SKY BET DATA BASE OF

CUSTOMERS DRIVING SIGN UP.

HERE'S JUST A FEW.

 
 

SOCIAL:

 

A WHOLE HOST OF SOCIAL CONTENT

WAS PRODUCED.

EIGHT ONE MINUTE GETTING PEOPLE FIRED UP

ABOUT THE SUBJECT OF 'MIND GAMES'

AND A WHOLE LOAD OF MEMES

ENCOURAGING BANTER ON FACEBOOK.

SPECIAL THANKS TO MICHAEL AFFLECK, ROSS SEWLEY

AND THE SKY BET TEAM FOR GIVING

WHO WOT WHY OUR FIRST OPPORTUNITY.

AND TO THE SKY SPORT SOCCER SATURDAY

GUYS FOR BEING SO UP FOR IT.