We broke the rules by using our
advertising to talk about food,
rather than butter.

We created our own visual langauge
by working with directors
who had never shot food.
It helped us to avoid the
myriad cliches in the category.

Lurpak became no.1 in the
BSM market for the first time
in their 110 year history.


mash lurpak.png
ready meal lurpak.png
wonky lurpak.png