GIFF GAFF

THE BIG SWIM

 

GIFFGAFF IS A BRAND
BUILT AROUND FREEDOM.
BUT FREEDOM IS A
TIRED ADVERTISING MESSAGE.

WE BROKE THE RULES BY REMINDING
CONSUMERS THAT HAVING NO CONTRACT.
MEANS THEY ARE FREE TO LEAVE AND
EXPLORE WHENEVER THEY WANT.

SINCE THE CAMPAIGN BROKE.
CONSIDERATION HAS KEPT SKY HIGH.

PLANNED, WRITTEN AND DIRECTED BY
WHO WOT WHY.