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BREAK ONE RULE

 

99% OF WORK OUT THERE

IS WALLPAPER. 

THE 1% THAT GENERATES FAME

DOES THINGS DIFFERENTLY.

IT COULD BE ANYTHING: 

THE MEDIUM, THE TONE, 

THE MESSAGE.

IF YOU WANT FAME,

YOU HAVE TO BE PREPARED

TO BREAK ONE RULE.

 

 

 
 
 
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GIFFGAFF

 

THE BIG SWIM

 

GIFFGAFF IS A BRAND BUILT AROUND FREEDOM.

BUT FREEDOM IS A TIRED ADVERTISING MESSAGE.

 

WE BROKE THE RULES BY REMINDING

CONSUMERS THAT HAVING NO CONTRACT

MEANS THEY ARE FREE TO LEAVE AND

EXPLORE WHENEVER THEY WANT.

 

SINCE THE CAMPAIGN BROKE,

CONSIDERATION HAS KEPT SKY HIGH.

 

PLANNED, WRITTEN AND DIRECTED BY WHO WOT WHY.

 

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HABITO

 

MACHINES SORT, HUMANS TALK

 

HABITO, IS AN ONLINE MORTGAGE BROKER.

IT'S A TIRED, UTILITARIAN WORLD.

 

WE BROKE THE RULES BY CREATING

THE WORLD'S FIRST CODED TVC.

THEREBY DEMONSTRATING THE FULL

POWER OF MAN AND MACHINE

WORKING BRILLIANTLY TOGETHER.

 

THE RESULTING 'ALGORITHM' FILM IS

VISUALISED AND DIRECTED BY

NICOLAS MÉNARD AT NEXUS STUDIOS.

 

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LILY'S KITCHEN

 

IT'S NOT LOOPY, IT'S LOVE

 

LILY'S KITCHEN IS NO ORDINARY PET FOOD COMPANY.

THIS IS NO ORDINARY PET FOOD CAMPAIGN.

 

WE BROKE SO MANY RULES,

THE BIGGEST ONE BEING TO

REASSURE LOVING PET OWNERS

THAT THE AFFECTION THEY

SHOW FOR THEIR PETS ISN'T MAD.

 

THAT AND SHOWING SOMEONE ON THE LOO.

 

PHOTOS BY STEVE HOSKINS.

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SKY BET

 

 

WE BROKE ONE RULE BY SHOWING

THAT FOOTBALL ISN'T WON ON THE PITCH,

IT'S WON IN THE MIND.

 

THE CULTURAL INSIGHT DELIVERED FAME

WITH A 50% UPLIFT IN

PLAYERS OF THE ONLINE GAME.

 

NOW SKY BET IS OUR FIRST

RETAINED CLIENT.

 

PLANNED, WRITTEN AND DIRECTED BY

WHO WOT WHY.

 

 
 
 

Sky Bet Brand Manager

Ross SewleY

 

"HAVING DIRECT ACCESS WITH THREE OF LONDON'S

MOST RECOGNISED ECDS,

WITHOUT STANDARD INDUSTRY RED TAPE

IS HIGHLY UNUSUAL AND THEIR COLLABORATIVE

APPROACH HAS PROVEN TO BE

ULTIMATELY REWARDING IN THE WORK.

WHO WOT WHY ARE THE ANTI AGENCY"

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HONDA

 

WE COINED THE PHRASE 'WARM ENGINEERING'

AND INSTANTLY BROKE ONE RULE.

BEFORE THAT, CAR ADVERTISING

WAS COLD AND TEUTONIC.

 

BUT WE BELIEVED ENGINEERING

IS AN INTERESTING

STORY IF TOLD IN A HUMAN WAY.

 

WE CREATED WARM, HUMAN IDEAS WITH 

THE POWER TO SURPRISE EVERY TIME.

 

THE RESULTING FAME

SAW HONDA'S SALES GROW 20%.

 

 
 
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LURPAK

 

WE BROKE THE RULES BY USING OUR

ADVERTISING TO TALK ABOUT FOOD,

RATHER THAN BUTTER

 

WE CREATED OUR OWN VISUAL LANGUAGE

BY WORKING WITH DIRECTORS

WHO HAD NEVER SHOT FOOD. 

IT HELPED US TO AVOID THE 

MYRIAD CLICHES IN THE CATEGORY.

 

LURPAK BECAME NO. 1 IN THE

BSM MARKET FOR THE FIRST TIME

IN THEIR 110 YEAR HISTORY. 

 

 

 
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PADDY POWER

 

PADDY POWER UNDERSTANDS THE POWER OF PR.

WE BROKE EVERY RULE IN THE BOOK

TO GENERATE FAME AND OCCASIONALLY

GOT A SLAP ON THE WRIST FROM

THE AUTHORITIES.

 

BUT THE WORK ALWAYS LADDERED UP

TO OUR BIG PLATFORM IDEA "WE HEAR YOU".

 

AND DURING OUR TENDER PADDY POWER

SPENT SIX TIMES LESS THAN WILLIAM HILL

FOR THE SAME SHARE OF VOICE.

 
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ADIDAS

 

THE ‘IMPOSSIBLE IS NOTHING’

CAMPAIGN BROKE ONE RULE

BY USING SPORT ASSETS IN A

COMPLETELY NEW WAY.

 

SHOWING ATHLETES FOR THE

FIRST TIME AS HUMAN BEINGS

RATHER THAN SUPERSTARS.

 

GLOBAL FAME CAME WHEN IT

REACHED OVER 90 MILLION PEOPLE

AND BROKE THE ALL-TIME RECORD

FOR THE BRAND’S FREE MEDIA.

 

THE SHARE PRICE ROSE BY 20% TOO.

 

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WHO? WOT? WHY?

 

WOT'S YOUR WHY?

THE ‘WHO’ AND THE ‘WOT’ ARE EASY. 

THE ‘WHY’ IS THE KEY TO

FAMOUS WORK. ONCE WE’VE HELPED

YOU UNCOVER THAT, WE CAN

START HAVING SOME FUN.

 
 
 
 
 
 

 

WHO WOT WHY: FOUNDED BY

BEN WALKER+SEAN THOMPSON+MATT GOODEN, 

THREE ECDS WHO HAVE SPENT THEIR

CAREERS CHANGING THE FORTUNES OF

COMPANIES WITH FAMOUS IDEAS. 

WE'RE FRIENDS WITH SOME OF THE

MOST INSPIRING PEOPLE IN THE BUSINESS

AND CAN CHERRY PICK A BESPOKE

TEAM FOR ANY PROJECT.

 

-Photography by matt holyoak.

 

 

WHO'S WHO

SEAN THOMPSON FOUNDER

SEAN THOMPSON
FOUNDER

BEN WALKER FOUNDER

BEN WALKER
FOUNDER

MATT GOODEN FOUNDER

MATT GOODEN
FOUNDER

KATIE SAVELLI ACCOUNT DIRECTOR

KATIE SAVELLI
ACCOUNT DIRECTOR

BEN MILLS CREATIVE

BEN MILLS
CREATIVE

CHARLES FAIRCLOTH CLIENT PARTNER

CHARLES FAIRCLOTH
CLIENT PARTNER

MATT BUTTERFIELD CREATIVE

MATT BUTTERFIELD
CREATIVE

MARISSA JENNINGS OPERATIONS DIRECTOR

MARISSA JENNINGS
OPERATIONS DIRECTOR

IMOGEN HUMPHREYS INTERN

IMOGEN HUMPHREYS
INTERN

 
 

TRUSTED PARTNERS

 
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BOUNTIFUL COW

FOUNDED BY HENRY DAGLISH AND GRAEME DOUGLAS,

BOUNTIFUL COW IS AN INDEPENDENT MEDIA AGENCY

BACKED BY THE 7 STARS.

WE WORK CLOSELY WITH THEM ON OUR

SKY BET ACCOUNT, WHICH MEANS THE CREATIVE

AND MEDIA APPROACH IS JOINED-UP AND MAKES

THE MOST OF OUR CLIENT’S BUDGET.

IT’S LIKE THE GOOD OLD DAYS WHEN

MEDIA AND CREATIVE ACTUALLY TALKED

TO EACH OTHER.

bountifulcow.com

 
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BLESS ARE DESIGN DUO DAN BROAD AND MARY LAM.

THEY CREATE UNIQUE, SIMPLE AND

PLAYFUL DESIGN FOR EVERY

BRAND THEY WORK ON,

SPECIALISING IN BRAND IDENTITY, PRINT,

ART DIRECTION AND ILLUSTRATION.

BLESSDESIGN.COM

 
 

LONDON STRATEGY UNIT

MATT BOFFEY IS A PREMIER LEAGUE STRATEGIST

WHO HAS BEEN INVOLVED IN SOME OF

THE MOST FAMOUS WORK WE'VE EVER MADE.

WE'RE GLAD TO HAVE THE

LONDON STRATEGY UNIT RIGHT AROUND

THE CORNER WHENEVER WE NEED EXTRA

STRATEGIC BRAINPOWER.

LONDONSTRATEGYUNIT.COM

 
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AS WELL AS DOING ALL THINGS

WHO WOT WHY, SEAN DIRECTS OUT OF

DARK ENERGY FILMS.

FOUNDED BY MATT BROWN, DARK ENERGY

PROVIDE HIGH END STREAMLINED

PRODUCTION SERVICES ENABLING A ROSTER

OF DIRECTING TALENT TO COLLABORATE

SEAMLESSLY WITH AGENCIES AND

CLIENTS TO CREATE AWARD-WINNING FILMS,

STILLS AND ORIGINAL CONTENT

FOR GLOBAL BRANDS.

DARKENERGYFILMS.COM