GIFFGAFF IS A BRAND BUILT AROUND FREEDOM.

BUT FREEDOM IS A TIRED ADVERTISING MESSAGE.

 

WE BROKE THE RULES BY REMINDING

CONSUMERS THAT HAVING NO CONTRACT

MEANS THEY ARE FREE TO LEAVE AND

EXPLORE WHENEVER THEY WANT.

 

SINCE THE CAMPAIGN BROKE,

CONSIDERATION HAS KEPT SKY HIGH.

 

PLANNED, WRITTEN AND DIRECTED BY WHO WOT WHY.