listen like you used to
35 to 45 year olds don’t listen like they used to.
They’re more likely to be smashing avocados than listening to Smashing Pumpkins.
Spotify wanted us to help change this.
We tapped into music nostalgia with a reminder that although your life might have changed, your music taste probably hasn't.
The campaign launched with prominent OOH around the UK, with supporting pre-roll, digital and social.
READ ABOUT IT IN….
ADWEEK THE DRUM CAMPAIGN CREATIVE REVIEW MUSE BY CLIO
REAL TALK, NO FILTER.
THE RECEIPTS PODCAST
The Receipts are agony aunts, but nothing like your aunt; real talk, ridiculously filthy, and unapologetically honest.
Spotify UK needed help launching this outrageous new podcast.
We showed that this podcast had ‘no filter’ by playfully redacting the explicit language in our own adverts.
It ran across social, digital and OOH London.